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Seth Godin
Seth Godin founded Yoyodyne and was the CEO of that firm until 1998 when Yahoo bought it from him. It was a direct marketing company. He has written many books and is a credited author. His first book called “Permission Marketing” was on Amazon.com for over a year and was in the top 100 best sellers category.
His 2nd eBook, “Ideavirus”, was an instant best seller as well.
Basically, this guy is the real deal. A speaker, author, etc. I was unable to find any bad stuff about Seth in my research so I recommend checking out some of his work.
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